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For the release of the largest Orcs Must Die! game ever, I developed a strategy called “Orcs Must Live!” in which Robot Entertainment created a group to counter-market against their own game to help draw humorous attention to it. In partnership with Rooster Teeth Productions, we created the Center for Orc Tolerance and Understanding, complete with mock-charity website and social media accounts, and orc-costumed dancers patrolling the floor at PAX East to protest the way Robot was treating orcs in their game.
Client
Robot Entertainment
With Rooster Teeth