Product & Design Consultant
August 2022 - January 2023
UX and UI Design as well as Product Management and no-code development of app prototypes.
Product Manager / Designer
September 2022 - October 2022
Responsible for feature development and prioritization of the driver app. Much of the product team was eliminated in October 2022.
Director, Community & Partnerships
August 2018 - September 2022
Architect of GameStop’s esports initiative – multi-year partnerships with Complexity Gaming, Optic Gaming, Team Envy, Houston Outlaws, Dallas Fuel, Matcherino, and Collegiate Star League to create exclusive enrichment events and content in support of amateur competitive gamers across the country.
As a Product Manager on the Innovation Team, I worked with a small and agile group within the company, focusing on evaluation and development of new ideas that set up GameStop for its future in specialty retail. During this time I designed an amateur esports platform and a social hub experience for the website.
Ultimately managing a team of six people to set the tone and direction for how GameStop interacts with and develops its communities, carving new paths for delightful customer relationships.
Director, Digital Strategy
June 2017 - May 2018
Developed digital marketing strategies for a variety of clients and established the esports vertical for the agency.
April 2010 - May 2017
Marketing Manager for all Robot Entertainment titles. Responsibilities include: Web site management (including Google Analytics & SEO); Hosting and Producing live stream shows; Managing and executing an email marketing calendar; Lead marketing efforts for in-game/content events; PR; Managing relationships with external broadcasters; Overseeing partnerships; Advertising; Development of referral and affiliate programs; New Acquisition Concepts; Support with game metrics.
Originally Community Manager for all Robot Entertainment titles. Responsibilities include: Developing a long-term strategy for attracting and retaining a community around Robot Entertainment; Liasing between the core gaming community and developers to ensure better features and support of released titles; Website management and feature planning; Developing unique Twitter, Facebook, and YouTube presences for the studio and all of its games; Marketing planning and execution for all Robot-owned games; Public Relations Management; Concepting and Directing video marketing; Trade show planning and execution; Creative support for in-game community-focused features; Publicly representing Robot Entertainment in video, podcast, and text interviews; Licensing.
Owner/Editor of BlueTights.net
January 2004 - April 2010
Beginning as an enthusiastic community leader, then acting as WB Community Manager for Superman Returns, responsibilities included: managing a several-thousand member forum; updating and maintaining a community portal with, at it’s peak, over one million unique visits per month; liaising between studio and core community base; delivering exclusive video content to the web; fostering constructive relationships between studio and fan base.
July 2008 - January 2010
As community manager for the Gears of War franchise, responsibilities included: assisting in the organization and management of the official Gears of War forums; providing a vision and long-term strategy for gearsofwar.com, including content planning, expanding user-generated content and web 2.0 functionality; liaising between development studio, publisher, and core community base; representing a triple-A game franchise at public and press events; organizing and supporting regular community-focused gaming events; fostering constructive relationships between studio and fan base.
In February of 2009, I move to the position of Community Manager for 343 Industries, Microsoft Game Studios internal Halo group. As Community Manager there, I was part of the team that launched Halo Waypoint, a unique new community experience for Halo fans on the Xbox360 dashboard. Responsibilities included: Identifying and highlighting compelling content from the Halo Community; Creating original content for Waypoint; Establishing content publishing standards for use in Waypoint console and web; Creating and maintaining a long-term calendar of daily content.
April 2006 - July 2008
As Community Manager for EA Los Angeles First Person Shooters (Medal of Honor and Tiberium franchises), responsibilities included: increasing and retaining forum, website, and newsletter traffic; online content creation such as news, blogs, and developer profiles; engaging community leaders in compelling ways to encourage the promotion of studio projects; liaising between developers and key fans to trade vital information about community expectations for upcoming titles.
Multimedia Designer / Illustration Supervisor
October 2002 - April 2006
As Multimedia Designer, responsibilities included: designing and implementing a wide array of new media applications such as web sites, interactive CD’s, software interfaces, screen savers, and presentations.
Promoted to Technical Illustration Supervisor, where responsibilities included: managing a direct report; fullfilling the needs of both a Technical Publications group and those of other internal groups, such as Marketing Communications and Product Specifiers.