Promoting a violent fighting game like Mortal Kombat in family friendly retail spaces proves challenging. Because of these issues, I drafted a marketing strategy for Mortal Kombat events that leaned into the taboo nature of the game, instead of shying away from it. Kombat Klub is an after-hours, discovery-based videogame fight club that relies on the power of secrets to market itself. The program is in limited testing.
GameStop, WB Games