Challenged with developing an esports program that was more than just a logo on an esports live stream, I dug in to develop a collection of strategic partnerships with 6 esports organizations that brought events, appearances, competitions, and amateur education to recreational esports players everywhere. Designed as a first step into the esports space, GameStop sought to emerge as a thought-leader with the sponsoring of the GameStop Performance Center, home of Complexity Gaming.

Client:

GameStop